One-star reviews of my product on Amazon really bum me out. As a buyer, I rely on the “verified purchase” reviews to tell me whether I can trust the product description and buy online. Buying online can be a gamble, it’s a headache to return something you don’t like, you may have to pay a restock fee, you may even have to purchase shipping materials if you weren’t careful with the original box. Buying in a retail store allows you to handle the item, open it, look carefully, then decide if you want to purchase it. Heck, sometimes I will open up the Amazon app in a retail store to read reviews before I buy. As you can see, product reviews are important.
I have 5 one-star reviews for the Superior Check and Debit Card Register, Standard Edition, on Amazon. Each one is like a knife to the heart. Well, not the one that says “just what I was looking for.” That one just makes me wonder. So, of the four other one-star reviews, only one actually mentions the product and what the person disliked about it. I would love to think that this means the others were mistakenly on the wrong product page, but I doubt that.
I realize I can’t please everyone, but I sure would like to know what the people are thinking when they leave a one-star review. This is why when I do a product review on Amazon, I include as much detail as possible so the other potential buyers can learn from my experience. I can’t imagine ever leaving a review such as, “Worse product I've ever purchased from amazon! Totally shocked how worthless it is.” Grammar and spelling aside, what does that even mean? Did it arrive damaged? Were they displeased with the spacing? The page thickness? The size? Was there something left out of the description which caused them to be upset? Was there something in the description, but they didn’t actually read it, so they thought they were buying something else?
At the end of the day, it is your right as a consumer to warn other people about their potential purchases online. I only ask that if you do, you are specific about what you dislike. This will help other consumers, and also a small business person like myself can take criticisms into account for future improvements.
~ Marcia
P.S. I have never paid for reviews, nor given free product in exchange for reviews on Amazon. Thankfully, Amazon has now banned this practice.
I have 5 one-star reviews for the Superior Check and Debit Card Register, Standard Edition, on Amazon. Each one is like a knife to the heart. Well, not the one that says “just what I was looking for.” That one just makes me wonder. So, of the four other one-star reviews, only one actually mentions the product and what the person disliked about it. I would love to think that this means the others were mistakenly on the wrong product page, but I doubt that.
I realize I can’t please everyone, but I sure would like to know what the people are thinking when they leave a one-star review. This is why when I do a product review on Amazon, I include as much detail as possible so the other potential buyers can learn from my experience. I can’t imagine ever leaving a review such as, “Worse product I've ever purchased from amazon! Totally shocked how worthless it is.” Grammar and spelling aside, what does that even mean? Did it arrive damaged? Were they displeased with the spacing? The page thickness? The size? Was there something left out of the description which caused them to be upset? Was there something in the description, but they didn’t actually read it, so they thought they were buying something else?
At the end of the day, it is your right as a consumer to warn other people about their potential purchases online. I only ask that if you do, you are specific about what you dislike. This will help other consumers, and also a small business person like myself can take criticisms into account for future improvements.
~ Marcia
P.S. I have never paid for reviews, nor given free product in exchange for reviews on Amazon. Thankfully, Amazon has now banned this practice.
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